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Wool is biodegradable

Wool consists of keratin, the same protein as human hair. Wool grows naturally on sheep, just like our hair. Through biodegradation, microorganisms in the soil or water break down and consume subs...

How Wool Reduces Climate Impact

The use phase is one of the most significant phases in a product’s lifecycle. This is the time when a consumer owns, wears/uses, washes, and cares for a garment. Research has shown that the way we...

Yarn & Babies

A growing body of scientific evidence is helping to establish the clear link between wool and well-being. Nowhere is this translated more convincingly than with babies and newborns. Wool Keeps Bab...